Reaching Women Voters

Reaching women voters is clearly important to any campaign. To uncover the emerging trends among women voters in the days immediately following the Virginia gubernatorial election on November 7-9, 2017, the American Association of Political Consultants (AAPC) and the United States Postal Service® joined forces and commissioned a survey of 900 Virginia voters, including 611 women voters. This handout reveals how the women surveyed interact with political mail and offers some tips on the best ways to reach female voters.