Mail carries more CLOUT
of Hispanic Americans say direct mail was the most memorable form of political advertising, compared to 50% of all Americans.
of Hispanic Americans say direct mail is harder to ignore than TV ads, compared to 53% of all Americans.
of Hispanic Americans are likely to read direct mail pieces.
of Hispanic Americans are more likely to share the direct mail piece and discuss the campaign.
of Hispanic Americans visit a campaign website after reading a direct mail piece.
of Hispanic Americans are more likely to engage with candidates on social media after reading a direct mail piece.
Mail reinforces interactivity
3-in-4
The opportunity
of surveyed political consultants identify Hispanic Americans as a demographic that direct mail is effective in targeting — a missed opportunity for impact.
of eligible voters who identify as Hispanic or Latino report being contacted with direct mail pieces leading up to the 2020 elections, compared to 73% of eligible voters who identify as White.2
of Hispanic Americans report receiving direct mail pieces in Spanish, yet 32% speak Spanish as their primary language. Those who did receive direct mail pieces in Spanish say they were more likely to read it than those who only received direct mail pieces in English.