Campaigns that connect
Make an impact with an omni-channel campaign strategy
In a fast-moving political climate, campaigns like yours need to find smart and unique ways to engage more voters. And since voters use more than one channel, you need a unified approach to reaching them at every possible touch point. This is where a well-connected, coordinated omni-channel marketing strategy can help your candidate stand out from the crowd.
What is omni-channel marketing?
It’s a sophisticated strategy that helps campaigns reach and interact with voters where they are.
Omni-channel marketing is less about being on every channel and more about delivering consistent, tailored messaging across channels. The result is a frictionless, convenient experience for voters, regardless of where they interact with your campaign.
An omni-channel strategy can help your campaign:
Increase reach
Seamless channel coordination improves the likelihood of your message getting seen and heard.
Stay competitive
Integrating channels unifies your brand presence and keeps your campaign top of mind.
Gather data
By capturing valuable insights at every touch point, you can refine and improve campaign tactics.
Delight voters
Deeper engagement can lead to a better experience for them—and more votes for your candidate.
Every channel serves a purpose
Focus on creating stronger voter connections with consistent messaging and personalized content.
Voters consume information from a wide variety of media—switching between TV, social media, email, and more. Removing the boundaries between these channels gives you multiple touch points to build on your campaign message and increase response.
Consider using a mix of the following channels:
Direct mail
63% of voters see direct mail as the most credible political advertising channel.1
TV
52% of voters rely on local TV broadcasters to keep up with news and current events.1
Digital marketing
39% of voters cite political website ads as persuasive.2
Social media
45% of Gen Z voters and 40% of Millennial voters say social media is their top information source.1
Audio
64% of adults trust political ads on the radio.3
42% of voters cite email as an informative and educational political advertising channel.2
Connected TV
88% of American households own at least one internet-connected TV device.4
61% of U.S. adults trust newspapers.3
Direct mail is an omni-channel powerhouse
Direct mail is one of the most valuable tools for political campaigns—and omni-channel marketing is practically built right in. Mail integrates seamlessly with other channels to create a unified, targeted campaign that encourages voters to take action. With the right combination of tactics, you can consistently engage voters all the way to election day.
of voters will search online to learn more about a race after receiving direct mail.2
of voters agreed that direct mail reinforced information they saw on television and online.2
Looking to engage voters in multiple ways?
It’s time for an omni-channel strategy.
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