DEMOGRAPHIC PROFILES

Profile Demographic Illustration

Campaigns can increase the likelihood of voter engagement by incorporating the precise targeting and segmenting capabilities of direct mail to deliver authentic messaging.

Utilize our demographic profile factsheets to learn how your campaign can effectively leverage direct mail with customized mail pieces to maximize reach and engagement among influential voting groups. Each profile below provides valuable insights on voter behavior and perceptions of political advertising channels, enabling your campaign to optimize direct mail strategies with personalized messaging that resonates with each target demographic.

These actionable insights for each target demographic are informed by recent post-election research funded by the United States Postal Service and conducted by Summit Research and KRC Research following the 2023 mayoral and gubernatorial elections across the country.

Asian Voters Illustration

Asian Voters
Black Voters Illustration

Black Voters
Hispanic Voters Illustration

Hispanic Voters
Women Voters Illustration

Women Voters
Older Voters Illustration

Older Voters
Younger Voters Illustration

Younger Voters
Citations

All 2023 data sourced from research conducted on behalf of the Postal Service™ by Summit Research and KRC Research following the November 2023 elections. The research includes an online post-election survey of 2,529 voters from Kentucky, Louisiana, Mississippi, Houston, TX, Columbus, OH, and Philadelphia, PA.

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