Turn your CTV ads into an omni-channel experience

Connected Television (CTV) ads are booming. In fact, CTV is one of the fastest growing channels for campaigns.

The upside:

With its growing popularity, CTV gives campaigns a new avenue to relay messages and impact a large portion of voters. And its ability to target voters with precision makes it an excellent channel to send personalized campaign messages.

The downside:

CTV ads often have specific parameters and character counts that can limit your campaign’s ability to provide deeper information to educate voters about the candidate. And their reach excludes a potentially large number of voters who don’t engage with streaming services.

Better together:

That’s why CTV ads are most effective when reinforced with other channels like direct mail, to help fill the information gap, reinforce messages, and speak to a wider range of audiences.

The added bonus is that creating a cohesive omni-channel experience helps your campaign make a bigger impact with voters vs. a single-channel ad, to both elevate engagement and drive action.

The facts matter to today’s voters.

Augmenting your CTV ads with direct mail gives you the space to share more facts so voters can make an informed decision. Direct mail is also a proven channel that voters trust and want to receive for more in-depth information.

CTV & direct mail in action:

Working in tandem, CTV and direct mail are an engagement powerhouse that can help boost ROI for both channels.

For example: Political campaigns can leverage voter information collected through direct mail via a Business Reply Card or a QR code^® to inform personalized messages to include in CTV campaigns.

Bottom line.

CTV presents an exciting new opportunity for political campaigns to connect with voters. Coordinating CTV ads with direct mail allows your campaign to create omni-channel experiences that keep voters engaged and informed.