February 3, 2025

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Turn expert advice into winning campaign strategies

As the U.S. political climate has become more unpredictable, so has voter sentiment, behavior, and their decision to participate in an election—or not. This constant flux can be challenging for campaigns to navigate. On top of it all, today’s voters are bombarded with so many digital political ads during election season that many develop “banner blindness.”

So how can political campaigns meet these challenges?
By adapting your campaign strategies to meet voters where they are and as they evolve. And by prioritizing advertising channels that can cut through the political “noise” and resonate with voters on a deeper and more personal level.

Why campaign experts say direct mail is that channel

Year after year, direct mail continues to rank highly among voters,1 which is why 90% of surveyed political consultants stated that direct mail was an important channel in the 2024 general election.2

But it takes more than just sending a piece of mail to make a significant impact with voters. It takes detailed planning to deliver tailored messages to voters at the right time and the right place.

To help your campaign realize direct mail’s full potential, USPS tapped three industry experts to share their deep knowledge and experience in capitalizing on mail’s capabilities to deliver the win. These informative video interviews give you valuable insights on how to maximize mail’s impact to drive voter action and strengthen your omni-channel strategies.

Here’s a preview of what you’ll learn about in the three videos:

“The Secret of the 3 Ts: Learn how to increase campaign efficiency through targeting, tailoring, and timing”

Alicia Sisneros
Founder and CEO of Sisneros Strategies
Discover why Alicia says:

  • The 3 Ts mail strategy is the best to deliver authentic and personalized messages that resonate and help you mobilize voters when it matters most.
  • Mail has a greater chance of leaving a lasting impression vs. other channels like TV that target a broader audience.
  • Reaching the right voters at the right time with the right message requires advance planning.

“Maximizing the Media Mix: How to strengthen your omnichannel Strategy with direct mail”

Joe Goetz
Marketing Agency Director at the Patriot Fundraising Group
Learn why Joe says:

  • To capture a voter’s attention in today’s saturated political world, campaigns need to diversify their media-mix with channels that work independently and in tandem with other channels.
  • Direct mail should be included in the media mix because it can trigger an emotional response unlike any other channel.
  • Using an integrated media strategy that includes direct mail can help deliver a consistent campaign theme that keeps interested voters engaged across the election journey.

“How to maximize mail’s impact by partnering with the Postal Service”

Danielle Cendejas
Partner at The Strategy Group direct mail firm
Board Secretary for the American Association of Political Consultants (AAPC)
Hear why Danielle says:

  • The best shot you have to talk to the exact voter that you want to talk to in the most personal way possible is through direct mail.
  • Voter surveys on what drives their decision on election day from the annual USPS-AAPC whitepaper are a valuable resource to help guide your direct mail strategies.
  • A partnership with the Postal Service is the best thing that you can do for election planning. This includes getting to know your area rep to help with your campaign mail logistics and visiting deliverthewin.com to keep up-to-date with the latest research and tools to optimize your campaign success.

Bottom line

These industry expert videos show that despite the constant flux and growth of digital ads in the political arena, direct mail remains one of the most steadfast and influential channels. Watching them gives you actionable insights about mail’s ability to deliver personalized messages throughout all phases of an election cycle and reach voters in a real and tangible way. And you’ll learn why direct mail is a catalyst for engagement across channels that amplifies your impact—and your results at the polls.

Image of the Deliver the Win videos landing page featuring photos of each of the three experts.

Watch the videos now to discover how you can realize direct mail’s full potential and leverage USPS to help you deliver the win.

Watch the Video Series