September 15, 2024

Woman standing next to a voting booth smiling and holding an “I voted” sticker.

It’s down to the wire

Now is the time to ramp up your Get Out the Vote (GOTV) efforts and drive voters to the polls.

You’ve worked tirelessly this election cycle to connect with voters and drum up support for your campaign. But it’s all for naught if they don’t follow through at the polls. In these final few weeks, motivating your constituents to cast their vote is critical. That’s why it’s time to maximize your GOTV efforts across your communications and channels to bring home the win on November 5th.

The challenge.

At this point in the election cycle, voters have been bombarded with political ads and may tune out. To combat this effect, your campaign needs to find impactful ways to get your GOTV message to stand out.

3 ways to maximize your GOTV efforts:

1

Conduct omni-channel communication blasts.

Illustration of two people holding hands: One on a computer screen and one outside the screen.

Blanketing GOTV messages across channels such as direct mail, email, text, social media, and TV helps you remind voters that election day is right around the corner and push them to the finish line.

  • Reinforcing your message in channels that voters trust and will view the most, like direct mail, helps increase your impact and return on investment.
  • Using Every Door Direct Mail® (EDDM®) can bolster your GOTV efforts when it’s not possible to physically canvass areas for votes. You don’t need an address list to get your mail piece to every home in a specified area. To learn more about EDDM, visit https://www.usps.com/business/every-door-direct-mail.htm.

63% of voters consider direct mail the most credible political advertising channel.1

2

Turn your supporters into advocates.

Illustration of three people grouped together.

Encourage a sense of social responsibility around voting by empowering your supporters to share your campaign messaging.

  • Word of mouth marketing stands out in a digital world.
  • Using USPS Share Mail® turns your direct mail into a social opportunity by motivating your supporters to send pre-printed cards with your campaign messaging to their friends and family, encouraging them to vote. To learn more about how Share Mail works, please visit: https://postalpro.usps.com/mailing/share-mail.

58% of voters discuss the election race with friends or family after receiving direct mail and 40% will share the mail itself.1

3

Communicate voting information clearly.

Illustration of a hand holding a GOTV mail piece.

Research shows that right before the election voters want to see voting information.2 Making voting details easily accessible can help address any potential barriers to voting on election day.

  • Drive turnout with a direct mail piece that features important details regarding voter registration deadlines, polling locations and times, as well as mail-in ballot instructions.

21% of young people who did not vote in 2022 said either they didn’t have enough information about the candidates or where to vote.3

Bottom line.

There’s still time to maximize your GOTV efforts to drive voters to the polls. By providing key voting information now, you can offset any potential voting barriers later. Including direct mail in your communication blasts is a credible way to empower and drive voters to take that all-important final action to cast their vote.

Front cover of the Campaign Mail Planner tool with an abstract 3-D image of a maze of lines.

Campaign Mail Planner

Get a customized direct mail plan to help you make an impact with voters before election day.

Campaign Mail Planner Tool